Branding and packaging design for a dog food company.
The idea for the brand platform was to create a flexible identity with a variable logo mark that will present each product type. I made an easy-to-understand differentiation by introducing a new colour for each flavour. The main dog character was also presented in a different mood and active body shape to communicate the flavours and nutrition values. Lettering is the same, but the dog is always in a different position.
